The primary question guiding my research is: what is new about new media? I view myself as a general researcher of new media, with specific focuses on 1) a new-media-enabled global news communication, 2) the economy of limited audience attention market in an age of information overflow, 3) newly emerged business models in new media environment.
Chyi, H.I., Yang, J.M, Lewis, S. & Zheng, N. (2010). Use of and satisfaction with newspaper sites in the local market: Exploring differences between hybrid and online-only users, Journalism and Mass Communication Quarterly, 87(1), 62-83.
Zheng, N. (2009). When Geography Matters in a Virtual World: In-game Urban Planning and Its Impact on Second Life Community (pp. 93-110). In Heider, D. (Ed.). Living Virtually: Researching New Worlds. NY: Peter Long Publishing.
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Tremayne, M., Zheng, N., Lee, J. & Jeong, J. (2006). Issue Publics on the Web: Applying Network Theory to the War Blogosphere. Journal of Computer Mediated Communication, 12(1), article 15. [See @ JCMC]
Chyi, H. I., Lewis, S. C., & Zheng, N. (2010). Writing their own obituaries? Examining how newspapers covered the newspaper crisis from the media economics perspective. Accepted by Media Management and Economics Division of AEJMC Annual Convention, Denver, August, 2010.
Zheng, N., Lasorsa, D., Yeh, Y. Media framing of corporate crisis in global production: Is China really the problem? Presented to Mass Communication Division of ICA Annual Convention, Singapore, June 2010.
Zheng, N., Chyi, H.I., Kaufhold, W. What is Web traffic worth? A multi-dimensional model for measuring online attention on news sites. Presented to Communication and Technology Division ICA Annual Convention, Singapore, June 2010.
Zheng, N. Measuring Attention on the Web: a model of attention dimensions of news and information Sites. Presented to Media Management and Economics Division of AEJMC Annual Convention, Boston, August 2009.
Chyi, H. I., Yang, M. J., Sylvie, G., Lewis, S. C., & Zheng, N. One product, three markets: How market segmentation informs newspapers about their online readership. Presented to Newspaper Division of AEJMC Annual Convention, Boston, August, 2009.
Chyi, H.I., Yang, J.M, Lewis, S. & Zheng, N. An empirical study of online newspaper readership in local markets: Exploring differences between hybrid and online-only users. Presented to Newspaper Division of ICA Annual Convention, Chicago, May 2009.
Zheng, N., Tremayne, M. Lee, J.K., Jeong, J. Public opinion on the Web: Iraq War framing in the political blogosphere. Presented to Political Communication Division of ICA Annual Convention, Montreal, Canada, May, 2008.
Zheng, N., Tremayne, M. Lee, J.K., Jeong, J. Public deliberation on the Web: Readers’ comments in the Iraq War blogosphere. Presented to Communication and Technology Division of ICA Annual Convention, Montreal, Canada May, 2008.
Zheng, N. (2006) Your world your imagination: Community construction in online multiplayer game Second Life. Presented to Game Studies Division of ICA Annual Convention, San Francisco May, 2007.
Zheng, N. (2006) Textual analysis of pornography in an online multiplayer game-Second Life: Male dominance and a developing female voice. Presented to Feminist Scholarship Division of ICA Annual Convention, San Francisco, Ma, 2007.
Zheng, N. & Rojo, C. (2005) Mass media use and interpersonal communication in the acculturation of international students. Presented to International Communication Division of AEJMC Annual Convention, San Antonio, August, 2005.
Zheng, N., Chyi, H.I., Kaufhold, W. Capturing “human bandwidth”: A multi-dimensional model for Measuring Attention on Web Sites. Under journal review.
Zheng, N., Yeh, Y.H. Chen, H.T. Value chain or value network: Comparative analysis of value creation models in online video sites. Preparing for journal submission
Zheng, N., Lasorsa, D., Yeh, Y. Media framing of corporate crisis in global production: Is China really the problem? Preparing for journal submission